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Discover how Digital Genei transformed Chenab. Engineering from zero online presence to a top-performing Industrial sector with 30% Through Social Media Marketing
Chenab Engineering Works has been operating since 1950 with a strong reputation in precision engineering, sand casting, machining and defense component manufacturing. Despite being a top-rated vendor for major clients including Millat Tractors and defense procurement agencies, the brand had minimal social media presence and was generating almost no inbound leads through digital channels.
The business was entirely dependent on existing relationships and word of mouth, leaving significant commercial opportunity untapped. Digital Genei identified three core problems:
| # | Problem Identified | Business Impact |
|---|---|---|
| 01 | No consistent content strategy across LinkedIn, Facebook or Instagram | Zero digital brand visibility among potential buyers |
| 02 | No targeted outreach to procurement managers, B2B buyers or international distributors | High-value decision-makers unreachable through digital channels |
| 03 | Website had no conversion pathway for inbound inquiries from social media traffic | Social traffic could not convert to measurable business leads |
Digital Genei conducted a full audit of Chenab Engineering's digital footprint and designed a bespoke three-phase social media strategy built specifically around their product range, client base and growth targets.
Within six months of implementing the Digital Genei social media strategy, Chenab Engineering Works achieved the following outcomes:
| Metric | Before | After | Growth | Visual |
|---|---|---|---|---|
| Total Sales Revenue | Baseline | +30% | 30% | |
| LinkedIn Followers (Procurement & Engineering) | 1× | 4× | 300% | |
| Monthly Website Inquiries from Social | 1× | 3× | 200% | |
| International Buyer Inbound Interest | Minimal | Significant | — | |
| Digital Brand Authority (ISO-certified positioning) | None | Established | — |
Performance comparison — before vs after Digital Genei strategy (baseline = 1)
Chenab Engineering had world-class manufacturing capability but no digital voice to match it. Digital Genei built a bespoke social media strategy that translated technical excellence into compelling content, targeted the right buyers on the right platforms and created a clear conversion pathway from social media to sales inquiry. The result was a brand that now generates leads while the factory runs.
Digital Genei understood our industry and our buyers from day one. They built a strategy that actually reflected what we do and who we sell to. The results have been beyond what we expected.