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Discover how Digital Genei helped a premium furniture brand dominate UAE search results and grow showroom bookings by 62%.
Interwood is one of Pakistan's most respected furniture and home solutions brands, with over four decades of heritage. Following their expansion into the UAE via interwood.ae, they needed to capture a growing audience of affluent, design-conscious consumers across Dubai, Abu Dhabi, and Sharjah. Their range spans bedroom furniture, office solutions, kitchens, and bespoke joinery. They engaged Digital Genei to establish a dominant digital footprint in the UAE.
Despite strong regional brand equity, Interwood's UAE digital presence was starting from zero. Digital Genei's diagnostic phase identified five critical barriers preventing the brand from converting its offline reputation into online growth:
| # | Problem Identified | Business Impact |
|---|---|---|
| 01 | New market entry with minimal domain authority in the UAE digital space | No organic visibility, zero search traffic from UAE audience |
| 02 | Competing against global giants like IKEA for organic search rankings | Extremely difficult to rank without a targeted local strategy |
| 03 | Multi-lingual audience requiring Arabic and English content | Missed reach across UAE's diverse consumer demographic |
| 04 | No Google Business Profile optimisation or local citations for showrooms | Invisible in local search and Google Maps results |
| 05 | Offline-first brand with no digital bridge to showroom bookings | Online discovery not converting into in-store visits |
Digital Genei deployed a localised, multi-channel growth strategy covering organic search, paid media, social brand building, and on-site conversion optimisation — all tailored specifically for the UAE market.
Within 12 months, Interwood UAE achieved measurable growth across every channel — from organic search and paid media to social engagement and showroom bookings:
| Metric | Before | After | Growth | Visual |
|---|---|---|---|---|
| Organic Search Traffic | Baseline | +274% | 274% | |
| Showroom Bookings | Baseline | +62% | 62% | |
| Google Ads Cost-per-Lead | Industry avg. | −40% | −40% | |
| Instagram UAE Following | Baseline | +215% | 215% | |
| B2B LinkedIn Enquiries | Baseline | 4× Growth | 300%+ |
Performance comparison — before vs after Digital Genei strategy (baseline = 1)
Interwood's UAE success demonstrates how a well-respected offline brand can rapidly build digital dominance in a new market with the right localised strategy. Digital Genei gave Interwood the visibility and credibility to compete alongside global furniture giants — and win.
Digital Genei understood our brand and our market. The results they delivered in the UAE exceeded our expectations — our showrooms are busier than ever and our online presence now reflects the premium quality of our products.