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How Digital Genei helped a natural skincare brand grow organic traffic by 312% and double online revenue.
Skin Soil is a premium natural and organic skincare brand committed to harnessing plant-based ingredients to deliver results-driven beauty products. Their range includes face oils, body butters, botanical serums, and hand care — all vegan, cruelty-free, and sustainably sourced. When they approached Digital Genei, their goal was to translate exceptional product quality into an equally compelling online presence.
Skin Soil faced a combination of technical, commercial, and strategic barriers that prevented its product quality from translating into sustainable online growth. Digital Genei's diagnostic phase uncovered five critical performance gaps:
| # | Problem Identified | Business Impact |
|---|---|---|
| 01 | Low organic visibility: ranking page 3+ for key terms like 'natural face oil UK' | Minimal organic traffic, missed revenue opportunity |
| 02 | Poor conversion rate: slow load speeds (6.8s) and cluttered checkout journey | 74% cart abandonment, lost sales at final step |
| 03 | No email marketing infrastructure: thousands of emails unutilized | Zero automated flows or abandoned cart sequences |
| 04 | Negative ROI on paid ads: broad keyword targeting returned just 0.8× ROAS | Ad spend not generating profitable returns |
| 05 | Underdeveloped social commerce: Instagram engagement below 1.2% | No content strategy driving meaningful revenue |
Digital Genei deployed a holistic, multi-channel growth strategy addressing technical foundations, organic visibility, conversion optimisation, and customer retention in parallel.
Following the 12‑month strategic engagement, Skin Soil achieved significant commercial and operational improvements across organic, paid, and retention channels:
| Metric | Before | After | Growth | Visual |
|---|---|---|---|---|
| Organic Search Traffic | Baseline | +312% | 312% | |
| Google/Meta ROAS | 0.8× | 5.1× | 537% | |
| Cart Abandonment Rate | 74% | 31% | −58% | |
| Email Revenue Contribution | 0% | 41% | — | |
| Instagram Engagement Rate | 1.2% | 4.7% | 292% |
Performance comparison — before vs after Digital Genei strategy (baseline = 1)
Skin Soil's transformation proves the power of a holistic, data-led approach. By fixing technical foundations, building sustainable organic visibility, and creating joined-up paid and organic strategies, Digital Genei helped Skin Soil evolve from a niche offline brand into a thriving online business.
Digital Genei completely transformed our digital presence. We went from barely being found online to ranking on the first page of Google for our most important keywords. Our sales have more than doubled and we finally have a digital strategy we're proud of.