The goal was to increase the visibility, reputation, and engagement of the business on social media platforms, ultimately leading to increased foot traffic, reservations, and revenue. Social media was powerful tool for restaurants to connect with customers, showcase their menu and specials, and build a community around their brand.
One of the primary goals was to increase brand awareness, by reaching and engaging with a wider audience on social media. This was done by sharing content that showcases the business’s products, services, or brand message, and by using social media advertising to target specific demographics and interests. Another goal of social media management was to foster engagement with a business’s target audience, by responding to customer inquiries and feedback, sharing user-generated content, and fostering conversations and interactions on social media. By engaging with customers on social media, we have built stronger relationships with their audience and increase brand loyalty.
After optimising for sales through sales-funnels in ads, we needed to make absolutely sure that all digital touchpoints were optimised, including organic social and email. We created a Content-CTA balanced schedule, highlighting artist tips and tricks, highlights, the benefits of shopping local, in-store promotions etc., allowing us to build the brand online and grow organic following by more than 230%.
Digital Genei has been an marketing partner in the growth of my business. Their team is professional, creative, and truly understands our brand and target audience. They have helped to develop and execute successful digital marketing campaigns that have resulted in significant increases in website traffic and sales. Their attention to detail and commitment to our success is unparalleled, and I highly recommend Digital Gene to any business looking for a trusted marketing partner.