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Paid Media Strategist

Location: Faisalabad

About Digital Genei:

Digital Genei is a forward-thinking IT company that specializes in delivering innovative solutions to meet the evolving needs of our clients. Committed to excellence, we are on the lookout for a skilled Paid Media Strategist to join our dynamic marketing team.

Position Overview:

As a Paid Media Strategist at Digital Genei, you will play a pivotal role in driving the success of our digital marketing efforts. We are seeking a results-driven individual with a deep understanding of paid media channels, a strategic mindset, and a passion for achieving measurable outcomes.

Key Responsibilities:

  1. Campaign Planning: Develop and implement comprehensive paid media strategies across various platforms, including but not limited to Google Ads, Facebook, LinkedIn, and Twitter.
  2. Budget Management: Efficiently allocate budgets to maximize ROI and achieve key performance indicators (KPIs).
  3. Ad Creation: Collaborate with the creative team to develop compelling ad copies and visuals that resonate with the target audience.
  4. Keyword Research: Conduct thorough keyword research to optimize paid search campaigns and ensure maximum visibility.
  5. Audience Targeting: Utilize data-driven insights to define and refine target audience segments for optimal campaign performance.
  6. Performance Monitoring: Regularly analyze and interpret campaign data, providing actionable insights and recommendations for continuous improvement.
  7. A/B Testing: Implement A/B testing strategies to refine ad creatives, copy, and targeting parameters.
  8. Stay Updated: Keep abreast of industry trends, platform updates, and emerging technologies to enhance campaign effectiveness.


  1. Proven experience as a Paid Media Strategist or similar role.
  2. In-depth knowledge of paid media platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and others.
  3. Strong analytical skills with the ability to interpret data and draw meaningful conclusions.
  4. Excellent communication and collaboration skills.
  5. Creative mindset with a focus on delivering impactful and results-oriented campaigns.
  6. Familiarity with marketing technology and analytics tools.
  7. Bachelor’s degree in Marketing, Advertising, or a related field.

How to Apply:

Interested candidates are invited to submit their resumes and a cover letter outlining their relevant experience to Please include “Social Media Manager (Organic) Application – [Your Name]” in the subject line.

Digital Genei is an equal-opportunity employer. We encourage candidates from all backgrounds to apply.