The National Hotel sought to elevate its online presence and entice a new wave of travelers to experience its rich history and impeccable accommodations. Their goal was clear: increase engagement on social media platforms and establish a compelling brand identity that resonates with both history enthusiasts and modern explorers.
How we did it?
In our collaboration with The National Hotel, we embarked on a multifaceted approach to invigorate their online presence. Our team employed a two-pronged strategy focusing on social media management and organic reach expansion.
We meticulously curated a content calendar tailored to The National Hotel’s unique charm and historical significance. Regular, visually captivating posts highlighted the hotel’s distinct architectural features and its role as a beacon for travelers over the centuries. Engaging captions wove stories of the past into the present, creating an immersive experience for the audience.
Through targeted keyword optimization and strategic use of hashtags, we amplified the hotel’s visibility to potential patrons interested in heritage tourism. This increased discoverability translated into heightened organic reach, reaching a broader demographic of history aficionados and wanderlust-driven travelers. By fostering genuine connections with the community, we encouraged user-generated content, further amplifying The National Hotel’s digital footprint.
In the heart of Dingwall, a town steeped in Viking heritage, The National Hotel stands as a living testament to centuries of history. Our focus was to not only showcase its tangible architectural grandeur but also imbue its online presence with the echoes of a bygone era. Through curated storytelling, we cultivated a brand image that harmoniously melds the splendor of antiquity with the comfort of modern hospitality. The National Hotel is not merely a place to rest, but an immersive journey through time, beckoning travelers to become part of its enduring legacy.