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Chenab Engineering Works & Foundries is a cast iron foundry based in Faisalabad, Pakistan, with a growing workforce and a constant need to hire skilled technical and administrative staff. Their hiring process was run almost entirely by hand — CVs collected over email and WhatsApp, interviews scheduled by phone, and candidate status tracked in scattered spreadsheets. Chenab partnered with Digital Genei to design and build a full-stack Job Portal with an integrated recruitment CRM, covering everything from the job listing to the final interview, in one platform.
Chenab's HR team was doing the work of a modern recruitment system with none of the tools. Digital Genei's audit identified five bottlenecks slowing down every hire:
| # | Problem Identified | Business Impact |
|---|---|---|
| 01 | No centralized job portal — vacancies posted ad hoc across platforms | Inconsistent applicant flow and no single source of open roles |
| 02 | Applications and CVs scattered across email inboxes and WhatsApp chats | Candidates lost or forgotten between stages, slower shortlisting |
| 03 | Interview scheduling done manually by phone call, with no video option | High back-and-forth, frequent double-bookings, and no way to interview remote candidates |
| 04 | No automated candidate communication | Slow, inconsistent updates hurt candidate experience and employer brand |
| 05 | No CRM or reporting on hiring pipeline | Management had no visibility into time-to-hire or bottlenecks |
Digital Genei designed and developed a complete front-end job portal backed by a full custom backend and recruitment CRM — with email automation, WhatsApp automation, and built-in online interviews handling everything end-to-end, from application to offer.
Alongside the platform build, Digital Genei developed a new mockup for the job portal's candidate-facing interface, carrying the same end-to-end workflow — apply, get notified, interview online — into a cleaner, more focused layout.
Newly developed job portal mockup — built on the same backend and CRM structure as the live platform, with clearer separation between job listings, application status, and the built-in interview tool. Every section is coded to plug straight into the existing CRM data, so no part of the A-to-Z workflow needs a separate system.
Within 4 months of launch, Chenab Engineering's hiring process went from fully manual to fully automated end-to-end — with HR able to see and manage every candidate, and meet them online, in one place:
| Metric | Before | After | Growth | Visual |
|---|---|---|---|---|
| Avg. Time-to-Hire | 21 days | 9 days | 57% | |
| Manual HR Admin Hours / Week | 25 hrs | 6 hrs | 76% | |
| Candidate Response Rate | 32% (email only) | 81% (WhatsApp + email) | 153% | |
| Interview No-Show Rate | 28% | 7% | 75% | |
| Applications Tracked Centrally | Spreadsheets & email | 100% in CRM | — |
Performance comparison — before vs after Digital Genei build (baseline = 1)
Chenab Engineering's hiring process proves that even traditional manufacturing businesses gain immediately from purpose-built recruitment software — especially when communication matches how candidates actually respond, and interviews can happen without leaving the platform.
Hiring used to eat up our entire week — chasing CVs over WhatsApp, calling candidates to schedule interviews, losing track of who we'd already spoken to. Now everything lives in one system, candidates get updates automatically, and we can even interview them online without leaving the platform.