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Husnara is a UK-based luxury ready-to-wear fashion brand, offering South Asian-inspired kaftans, coordsets, and 3-piece suits for modern, real-life celebrations. The brand was running on a generic templated store builder with no dedicated backend — so Digital Genei was brought in to design and build a fully custom storefront and admin panel from scratch.
Digital Genei's development audit of Husnara's existing setup identified the structural gaps standing between the brand and a properly scalable, self-managed online store:
| # | Technical Issue Found | Impact on the Store |
|---|---|---|
| 01 | No custom codebase — running on a generic templated store builder with locked-down design control | Every page looked like a stock theme, with no way to build brand-specific layouts |
| 02 | No dedicated admin/backend panel built for the business | Basic product and order updates required developer involvement every time |
| 03 | No responsive engineering pass across product, cart, and checkout templates | Layouts broke or felt cramped on mobile, where most shoppers browse |
| 04 | Cart, wishlist, and checkout logic bundled into the default template builder | Clunky multi-step flow with no room to optimise for fewer drop-offs |
| 05 | Rigid product/category data structure with no schema for new lines | Launching new collections (kaftans, coordsets, suits) meant patchwork rebuilds |
Digital Genei designed and coded a fully custom e-commerce platform for Husnara — a bespoke storefront paired with a purpose-built backend panel, engineered for both brand presentation and day-to-day operational control.
Alongside the custom build, Digital Genei developed new storefront mockups that carry the bespoke, boutique-brand feel through to every page — built on the same component structure that powers the live backend panel.
Newly developed storefront mockups — built on the same custom component structure as the live site, with a clearer visual hierarchy between collections, product imagery, and the cart/checkout path. Both layouts are coded to plug straight into the existing backend panel, so new pages inherit the same product data and styling without extra dev work.
Since launching the custom-coded storefront and backend panel, Husnara has gone from a locked-down template to a fast, fully self-managed system:
| Metric | Before | After | Improvement | Visual |
|---|---|---|---|---|
| Site Load Speed | 5.1s | 1.8s | 65% | |
| Mobile Responsiveness Score | 58 / 100 | 96 / 100 | 66% | |
| Backend Panel Coverage | None | 150+ products | — | |
| Checkout Steps | 5 steps | 3 steps | 40% | |
| Custom Storefront Components | 0 | 18 built | — |
Technical performance comparison — before vs after the rebuild (baseline = 1)
Husnara proves that a strong product deserves a platform built specifically for it, in code, rather than fitted into a generic builder. By replacing a locked-down template with a fully custom storefront and backend, Digital Genei gave the brand both a premium front-end and the technical independence to run its own store.
Digital Genei didn't just build us a website — they built us a system. The custom backend panel means I can add new pieces, run offers, and manage every order myself, without waiting on anyone. For the first time, our site actually feels like the brand we set out to build.