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Interwood is one of Pakistan's most respected furniture and home solutions brands, with over four decades of heritage. Their range spans bedroom furniture, office solutions, kitchens, and bespoke joinery. As they expanded into the UAE, they needed a new bilingual website — interwood.ae — built from the ground up to support showroom discovery, Arabic/English content, and a proper digital bridge into their Dubai, Abu Dhabi, and Sharjah showrooms. They engaged Digital Genei to design and build it.
Interwood's UAE expansion meant building a site from zero, not adapting an existing one. Digital Genei's technical scope identified five structural requirements the new build had to solve for:
| # | Technical Issue Found | Impact on the Site |
|---|---|---|
| 01 | No UAE-market website existed — interwood.ae had to be built from scratch | Nothing to launch on, no templates or structure to build against |
| 02 | No bilingual content architecture — needed full Arabic/English support with RTL layout | A single-language build would exclude a large share of the UAE audience |
| 03 | No structured local-business schema or Maps data for the showroom locations | Showroom pages would have no location markup for search engines or maps to read |
| 04 | No booking or product-visualisation functionality built into any template | No way for a visitor to book a showroom visit or preview furniture in a room |
| 05 | No mobile-first component library to build the new site on | Every page would need one-off responsive work instead of a shared system |
Digital Genei built interwood.ae as a bilingual, component-based site from the ground up — engineered around showroom discovery, Arabic/English content, and in-page tools for booking and visualising furniture.
Alongside the bilingual build, Digital Genei developed new interior-focused mockups for interwood.ae — carrying the same showroom-page component system into a cleaner, more premium visual layout.
Newly developed mockups — built on the same reusable showroom-page and product component system as the live bilingual site, with a clearer hierarchy between collections, showroom locations, and the booking/visualiser tools. Both layouts are structured to work in Arabic RTL and English without a separate build for each language.
Within 12 months, interwood.ae went from a market with no digital footprint to a fully bilingual, component-based site with its own booking and visualisation tools:
| Metric | Before | After | Improvement | Visual |
|---|---|---|---|---|
| UAE Website | None | Fully built & launched | — | |
| Language Support | None | Arabic + English (RTL) | — | |
| Showroom Page Template | 0 | 1 reusable template | — | |
| Mobile Responsiveness Score | N/A | 94 / 100 | — | |
| Custom Interactive Tools | 0 | 2 built | — |
Technical build comparison — before vs after the rebuild (baseline = 1)
Interwood's UAE build shows what a market-entry site needs technically: true bilingual architecture, not a patched translation, and reusable components that scale across showrooms instead of one-off pages. Digital Genei built both into the foundation from day one.
Digital Genei understood our brand and our market. The bilingual site they built gave us a real digital presence in the UAE from day one — our showrooms now have a booking and visualiser experience that matches the quality of our products.